About Baby’s Skin
Your baby’s skin is not just amazingly soft, it is also a unique and essential shield that offers protection from the outside world.
Your baby’s skin plays an important role in maintaining their health and in defending against irritants, germs and bacteria. Skin also regulates your baby's internal temperature and is a tool for exploring their world through touch.
Your baby’s skin is different to adult skin. It may look perfect, but it is very delicate so it needs extra special care throughout the first years of life. Compared to adult’s skin, baby’s skin:
Barrier is up to 30% thinner
Can lose moisture faster
Is more prone to irritation
Absorbs water at a faster rate, and can lose it faster too.
Because it is more delicate, baby’s skin needs more protection from environmental changes and harsh cleansers. So when caring for your little one, use a mild and gentle cleanser and moisturiser that has been developed especially for baby like JOHNSON'S® TOP-TO-TOE® Wash and JOHNSON’S® Baby Lotion.
Whether you're bathing your baby or applying a moisturiser, you're doing more than helping to keep their skin healthy. With your gentle hand, you're also forming a special bond with your baby through the power of your touch.
As your baby grows they will start to explore and you may need to wash their face and hands more often. Try a cleanser that gently cleanses without drying, such as JOHNSON'S® TOP-TO-TOE® Wash to leave your baby’s skin kissably soft.