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Safety is our number one priority

Safety is our number one priority and we want parents to have full peace of mind. Our products are specially formulated to meet the special needs of babies’ skin and thoroughly assessed to make sure they’re safe, mild and gentle for use on babies

Ingredient Choice

Every ingredient in our products is rigorously reviewed by scientific experts before being selected. Our final formulations are then tested and reviewed to ensure they are both safe and work effectively. Once our products are in store we continually monitor consumers’ experiences, as well as the latest scientific research.

All our products and ingredients meet the regulatory requirements in every country in which they are sold, and we often exceed those requirements.

On top of this, we look to meet consumers’ highest expectations and we understand that as parents, you may have some questions about the ingredients used in baby products. So we’ve compiled a list of some frequently asked questions about ingredients.


I have concerns regarding JOHNSON’S® Baby Powder and its safety?

JOHNSON’S® baby powder is made with talc, a naturally-occurring mineral that is used as the primary ingredient in our baby powder to give it the cooling and silky feeling that parents and children love.

The talc in our baby powder has been consistently accepted as safe to use by regulatory authorities around the world and meets the highest in quality Standards. Like all our products, our baby powder contains only ingredients that are fully evaluated by scientific and medical experts to ensure they are safe to use. 

Your family’s well-being has, and always will be, our top priority. We want you to know that all of our ingredients meet our strict standards to ensure they are safe to use, and of the highest quality.

What is talc?

Talc is a naturally-occurring mineral that’s been used in many body powders for generations. It can be found in all kinds of cosmetic and care items, including baby powder, blush and foundation. Talc has been a popular ingredient for many years and has been scientifically shown to be safe to use.

The Cosmetic, Toiletry & Perfumery Association (CTPA) has further information on the safety of cosmetic talc available here:

Do you use formaldehyde in any of your baby products?

None of the products in the JOHNSON’S® Baby range in the UK and Ireland contain formaldehyde or formaldehyde-releasing preservatives.

Do you use Quaternium-15 in your baby products?

We do not use formaldehyde releasing preservatives in our JOHNSON’S® Baby products in the UK and Ireland.

What about other preservatives, such as parabens?

None of the products in the JOHNSON’S® Baby range in the UK and Ireland contain parabens.

Do you use MIT in any of your baby products?

None of the products in our JOHNSON’S® Baby range in the UK and Ireland contain MIT.

Do you use phthalates in any of your baby products?

None of the products in the JOHNSON’S® Baby range in the UK and Ireland contain phthalates.

Do you use 1,4 dioxane in any of your baby products?

Shampoos and cleansers often contain trace, or very tiny levels of a compound known as 1,4 dioxane. This compound is a byproduct of the process that makes cleansers mild and non-irritating. 1,4 dioxane is also found naturally in some foods.

The levels of trace 1,4-dioxane in our baby products have been reduced to what is currently the lowest reliably measurable level, well below established safe levels.

Do you test any of your products on animals?

Johnson & Johnson Ltd do not test cosmetic products or individual ingredients on animals and follows the requirements of the current European Union (EU) animal testing ban. We discontinued animal experiments on cosmetic and personal care products in the EU more than 15 years ago, and European law required the discontinuation of animal experiments for finished cosmetic products as of September 2004.

Do you use palm oil in your products and how do you purchase this?

Johnson & Johnson Family of Consumer Companies believes in preserving our environment and we implement programmes worldwide to limit our footprint and environmental impact. We do not directly purchase palm oil, but we do use palm oil derivatives in some of our products. We work closely with other companies and NGOs to promote responsible palm oil production. Since publishing our Responsible Palm Oil Sourcing Criteria and engaging with The Forest Trust (TFT) we have removed one supplier for noncompliance with our standards and continue to take measures to ensure our strict criteria is met. You can learn more about our work with TFT at:

If you have any further questions, please contact us on [email protected]  or UK Careline: 0808 238 1614 or IRL Careline: 1800 220044.

For more information on ingredients used in personal care products, please visit the Cosmetic, Toiletry & Perfumery Association website, here.

Want More Information?

Our first priority is helping you do what’s best for your baby. If you have a question you don’t see answered here, don’t hesitate to contact us for more information.

Pioneering Safety and Science in Baby Care

Learn about the rigorous testing, expertise and care which goes into each and every JOHNSON’S® baby product. JOHNSON'S® pioneering safety and science in baby care for over 125 years, now and forever.

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