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Safety is our number one priority

Safety is our number one priority and we want parents to have full peace of mind. Our products are specially formulated to meet the special needs of babies’ skin and thoroughly assessed to make sure they’re safe, mild and gentle for use on babies

Ingredient Choice

Every ingredient in our products is rigorously reviewed by scientific experts before being selected. Our final formulations are then tested and reviewed to ensure they are both safe and work effectively. Once our products are in store we continually monitor consumers’ experiences, as well as the latest scientific research.

All our products and ingredients meet the regulatory requirements in every country in which they are sold, and we often exceed those requirements.

On top of this, we look to meet consumers’ highest expectations and we understand that as parents, you may have some questions about the ingredients used in baby products. So we’ve compiled a list of some frequently asked questions about ingredients.


Is your baby powder safe?

Cosmetic talc is, and always has been, safe for use, and that is the most important guiding principle for every product we offer. Baby Powder made from cosmetic talc is one of JOHNSON’S® most trusted products and a longtime part of baby care rituals. The safety of cosmetic talc is based on a long history of safe use and decades of research by independent researchers and scientific review boards. Cosmetic talc is accepted as safe for use in cosmetic and personal care products in the U.S., the European Union, Canada and many other countries around the world. Our sources for talc undergo comprehensive qualification and are routinely evaluated using a sophisticated battery of tests designed to ensure quality, safety, and compliance with all global standards.  

What is talc?

Talc is a naturally-occurring mineral that’s been used in many body powders for generations. It can be found in all kinds of cosmetic and care items, including baby powder, blush and foundation. Talc has been a popular ingredient for many years and has been scientifically shown to be safe to use.

The Cosmetic, Toiletry & Perfumery Association (CTPA) has further information on the safety of cosmetic talc available here:

Do you use formaldehyde in any of your baby products?

None of the products in the JOHNSON’S® Baby range in the UK and Ireland contain formaldehyde or formaldehyde-releasing preservatives.

Do you use Quaternium-15 in your baby products?

We do not use formaldehyde releasing preservatives in our JOHNSON’S® Baby products in the UK and Ireland.

What about other preservatives, such as parabens?

None of the products in the JOHNSON’S® Baby range in the UK and Ireland contain parabens.

Do you use MIT in any of your baby products?

None of the products in our JOHNSON’S® Baby range in the UK and Ireland contain MIT.

Do you use phthalates in any of your baby products?

None of the products in the JOHNSON’S® Baby range in the UK and Ireland contain phthalates.

Do you use 1,4 dioxane in any of your baby products?

Shampoos and cleansers often contain trace, or very tiny levels of a compound known as 1,4 dioxane. This compound is a byproduct of the process that makes cleansers mild and non-irritating. 1,4 dioxane is also found naturally in some foods.

The levels of trace 1,4-dioxane in our baby products have been reduced to what is currently the lowest reliably measurable level, well below established safe levels.

Do you test any of your products on animals?

We do NOT conduct animal testing on any of our cosmetic products except in the rare situation where governments or laws require it. We’ll never compromise on the quality or safety of the products we provide for you.

Do you use palm oil in your products and how do you purchase this?

Kenvue total usage of palm oil, the vast majority of which is in the form of derivatives, represents about 0.1% of the global production of palm oil. While we don’t purchase any palm oil or its associated derivatives directly from palm oil producers, we expect our downstream suppliers to uphold our Responsible Palm Oil Sourcing Criteria to respect workers’ rights and to protect peatlands, high conservation value areas and high carbon stock forests, among other expectations. We’ve also partnered with The Forest Trust (TFT) since 2014 to ensure conformance to our criteria. We report our actions and progress publicly on The Forest Trust’s Transparency Hub. Recognizing that there is more work that must be done to help shape the path towards making palm oil more sustainable, we are committed to using our voice and buying power to help drive the adoption of responsible practices worldwide, and are active members of the Roundtable on Sustainable Palm Oil, which works to drive action on this front.

If you have any further questions, please click here to contact us, or call or UK Careline: 0808 238 1614 or IRL Careline: 1800 220044.

For more information on ingredients used in personal care products, please visit the Cosmetic, Toiletry & Perfumery Association website, here.

Our first priority is helping you do what’s best for your baby. If you have a question you don’t see answered here, don’t hesitate to contact us for more information.

Pioneering Safety and Science in Baby Care | JOHNSON’S®

Pioneering Safety and Science in Baby Care

Learn about the rigorous testing, expertise and care which goes into each and every JOHNSON’S® baby product. JOHNSON'S® pioneering safety and science in baby care for over 125 years, now and forever.

JOHNSON'S® Pioneering Safety and Science in Baby Care

We are committed to working with Parents, Healthcare Professionals and Scientists to ensure our baby products continue to deliver high standards of safety and care.

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