Ingredients Hub
About Our Ingredients
For 125 years Johnson’s® mission has been to create the gentlest baby products in the world. The heart of our mission lies within our ingredients, which is why we strive to achieve the best possible formulas for our products.
We want to ensure that every parent can see what each and every ingredient that goes into our products does. Check out our new ingredient’s transparency, showcasing 10 of our favourite products to provide an open, clearer understanding of why our products contain what they do, as well as highlighting some of our key commitments for our products.
Key Commitments
Recyclability: All of our bottles are recyclable.
Animal welfare: We do not conduct animal testing on any of our cosmetic products. We believe our cosmetic products can be validated as safe and effective without compromising animal welfare, but some countries still require animal testing data to meet their own regulatory requirements.
Our standard for natural: Over 90% of the ingredients in our washes, lotions and shampoos are of natural origin.
Your Family Favourites
Check out some of our ingredients spotlights! Click your family favourites to see NEW ingredient breakdown details on their pages!
Scents and Fragrance
Smell, memory and emotion are a key part of happy, healthy baby development.
Our Standard for Natural
Find out more about the standard we use for natural ingredients.
Our Safety Standards
Our 5-Step Safety Assurance Process ensures the safety and quality of the baby care products we make.
Ingredients Glossary
Check out our A-Z of the ingredients which go into our products to understand their specific benefits.