At JOHNSON’S®, over 90% of the ingredients
in our washes, lotions, and shampoos are of natural origin.
Since there is no regulatory definition of “natural,” we follow the only independent international standard for naturals in cosmetics—the International Organization for Standardization (ISO). According to the ISO 16128, “natural origin” refers to ingredients that are, among other criteria, more than 50% from natural sources, such as plants or minerals.
Based on that definition, over 90% of the ingredients in our washes, lotions and shampoos are of natural origin. (That’s average cumulative volume, including water.)
We know natural ingredients aren’t always safe for baby in their natural form. So before we add them to our products, we put them through a series of steps in order to:
Improve touch and feel
Reduce malodor or discoloration
Enhance performance and safety
- While there may be natural alternatives to some of our synthetic ingredients, each comes with a tradeoff.
- For example, some plant-based ingredients like essential oils often introduce higher levels of allergens. Regardless of whether an ingredient is of natural origin or synthetic, we only use ingredients that have passed our strict safety assurance process and that are verified by outside doctors, nurses, scientists and tested with thousands of volunteers around the world.