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Scents and Fragrance in Our Baby Products

Fragrance can enhance the bond between parent and baby.

The Power of Our Gentle Scents

Smell, memory and emotion are intimately connected. Decades of research have shown that multi-sensory experiences are a key part of happy, healthy baby development.

However, it’s also important to us that parents feel confident in what they choose to put on their babies’ skin. That’s why all of our formulas are specially designed to minimise the risk of allergies.

JOHNSON'S® standards are among the highest in the industry for fragrance ingredients.

Studies have shown babies bathed with a scented bath product showed 30% more engagement cues with their parents following a bath than babies bathed with unscented products.

The Artistry of Fragrance
The Artistry of Fragrance

We collaborated with the world’s premier fragrance houses to create our latest gentle scents and made sure they met our strict purity standards.

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Last Updated: 31 March 2025

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