CLINICALLY PROVEN MILDNESS®
Touch is your baby's very first language. To enhance that special communication with your baby, it's important to maintain healthy and hydrated skin.
For that reason, the JOHNSON'S® brand pioneered research into the unique nature of infant skin—research that provides the foundation for product development.
This research showed us that baby skin is much thinner than adults' and is therefore more vulnerable to irritants1, 2. To help protect your baby's unique skin, we have specially developed a range of moisturising and protective products, such as JOHNSON’S® Baby Lotion, which all carry the CLINICALLY PROVEN MILDNESS® stamp of approval – letting parents and healthcare professionals know that they can trust these products for baby’s delicate skin.
1. Stamatas GN, Martin K. "Baby skin vs adult skin structure, function and composition", Cosmetics and Toiletries 2009, 124(4), 50-53.
2. Stamatas GN, Nikolovski J, Luedtke M et al. "Infant Skin Microstructure Assessed In Vivo Differs from Adult Skin in Organization and at the Cellular Level", Pediatric Dermatology 2009, 27(2):125-131
Learn about the rigorous testing, expertise and care which goes into each and every JOHNSON’S® baby product. JOHNSON'S® pioneering safety and science in baby care for over 125 years, now and forever.