We meet and beat the top regulatory standards in the world.
Our 5-Step Safety Assurance Process
We are committed to creating the gentlest baby products in the world. That’s why we have developed a thorough process to guarantee the safety and quality of our baby products. If a formula fails any step within the process, we go back to the drawing board.
1. Sourcing Raw Materials
High quality products start with high quality raw materials. That’s why we thoroughly vet every supplier and only accept materials from vendors that meet our rigorous quality and safety standards.
2. Assessing Ingredients
The ingredients we receive must be assessed and meet the requirements for safe use in personal care products. We dig below the surface to evaluate impurities and review the latest findings from personal care, food and medicine studies.
3. Clinical Evaluation & Testing
Once we create product formulas, we test them with volunteers in a lab setting. Our experts test for every likely issue, including skin and eye irritation. As a result, our safety database includes information on a wide variety of formula reactions that help inform every new formula we make.
4. Real Life Use
We test for ways real consumers use our baby products. That starts with actually checking with you! But we also test our products in the lab under many scenarios- extreme heat, cold, humidity and more- to triple-check safety and consistency.
5. Ongoing Evaluation
Our finished product is finally available in your local store, but our work isn’t done. In addition to watching for new information, we listen to your feedback, whether it’s via a customer service call or a social media comment, and make updates when necessary so that every product we make is gentle yet effective.
