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JOHNSON’S® Baby Expertise

From the moment of birth and throughout life, a baby needs their parents loving care. At the JOHNSON'S® brand, we know that providing that care is both an art and a science.

Safety and Ingredients - JOHNSON’S® BABY

We make safe choices when it comes to our baby products, and we take your trust in our brand very seriously. So seriously that we have some of the most rigorous safety and quality standards in the industry.

Is Talcum Powder Safe? - JOHNSON’S® BABY

Extensive research shows the safe use of the talc in our JOHNSON’S® baby powder. Here you will find further detail to explain the science and safety behind JOHNSON’S® baby powder.


More than 50 years ago, we developed a new set of safety standards to mark the quality and gentleness of our JOHNSON'S® Baby mild-cleansing soap-free Shampoo.

Clinically Proven Mildness - JOHNSON’S® BABY

The JOHNSON'S® Baby brand has pioneered research into the unique nature of infant skin—research that provides the foundation for product development.

Proven 3-Step Bedtime Routine - JOHNSON’S® BABY

JOHNSON'S® Baby has been pursuing the highest standards of baby skincare for over 100 years. So naturally we wanted to test the effects of our 3-step night-time routine before launching it to mums.

Discussing 5 Step Safety Process

Babies are inspirational. With their sweet smiles, infectious laughs, and soft skin, they transform us into more giving and protective people. They are the drive behind why you do what you do.

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