Newborn Care Guide

Tips and tricks to care for your newborn.

Gently cleanse newborn skin and hair with JOHNSON’S ® TOP-TO-TOE ® WASH!

TOP-TO-TOE^® WASH

Mild and gentle newborn care. Suitable for use from day 1
NO MORE TEARS^®
formula is clinically proven to be as gentle to the eyes as pure water
Leaving baby’s skin & scalp clean and feeling healthy
Hypoallergenic* and pH balanced
Paediatrician and dermatologist-tested
Free from dyes, parabens, phthalates, sulphates, alcohol, and soap

Buy Now

1 product, 1 simple step:

Wet baby’s hair and body with warm water, apply wash with your hand or washcloth, gently lather and rinse.

Newborn Skin Basics

Newborn skin is unique! It protects against the outside world and keeps your baby safe. But it’s also extremely delicate and needs special care. We compiled everything you need to know about newborn skin care, so that you can spend your time cuddling with the newest, littlest member of your family.

Learn More

Johnson's Baby dad putting newborn to sleep image

Newborn Sleep Basics

Newborns require a lot of love and a lot of sleep. Even at this early age, a nighttime routine will help your baby learn that it’s time for bed. Explore our sleep page for some newborn sleep tips & tricks.

Learn More

Johnson's Baby parent giving newborn massage image

Newborn Massage Basics

Over the past 9 months you’ve imagined what your baby would look like, feel like, and even smell like. Now that he/she is here, your touch is what will foster bonding and special moments. We put together everything you need to know about newborn massage.

Learn More