Welcome to the JOHNSON’S® Baby Professional Resource.
This section of the JOHNSON’S® website is for healthcare professionals only.
JOHNSON’S®, the #1 baby skin care brand in the UK1 has been pioneering the science in baby skin care for more than 120 years. Over the past 5 years Johnson & Johnson has helped advance 90% of all publications and peer-reviewed scientific literature on baby’s skin globally. This research is responsible for breakthrough discoveries that help us to create specialised products designed to be gentle on babies’ skin and eyes. All of our products are:
- MILD because we are committed to the careful selection and sourcing of ingredients proven to be appropriate for baby skin
- GENTLE because our formulas are rigorously developed and tested to avoid irritation of baby skin
- EFFECTIVE because our products are designed to respect the skin barrier, respect the delicate scalp and to help support healthy skin development
1 Based on MAT % Market share data in the Baby Category- January 2014 – January 2015
The JOHNSON’S® brand has been committed to working with established groups and organisations who also strive to improve child health and development. The JOHNSON’S® brand is an alliance partner with the Royal College of Midwives (RCM) and works closely with the Community Practitioners and Health Visitors Association (CPHVA). Seminars and stands are held at several leading Primary Care conferences throughout the year to enable constant interaction and engagement with healthcare professionals ensuring we can develop resources and research that are relevant to support everyday practice.
Clinical trial updates
Results from two landmark clinical trials of newborn skin cleansing methods, based on independent research led by midwives with over 500 mothers and their newborn babies, have shown JOHNSON’S® Baby Extra Sensitive Wipes and JOHNSON’S® Baby Top-To-Toe® Bath are both as safe as water alone – right from day one.2,3
2 Lavender T, Bedwell C, Roberts SA, et al. Randomized, controlled trial evaluating a baby wash product on skin barrier function in healthy, term neonates. J Obstet Gynecol Neonatal Nurs 2013;42(2):203–14
3 Lavender T, Furber C, Campbell M, et al. Effect on skin hydration of using baby wipes to clean the napkin area of newborn babies: assessor-blinded randomised controlled equivalence trial. BMC Pediatrics 2012;12: 59.
The JOHNSON’S® brand attended the 2015 Primary Care conference with a dedicated interactive ‘sensory unit’ to showcase the Science of the Senses™ and the ‘journey through the baby’s senses’.