For 125 years, the JOHNSON’S® brand has been COMMITTED to improving the lives of parents and babies. As part of one of the world’s top healthcare companies, we partner with global health authorities, doctors, midwives, health visitors and leading baby experts to understand the unique needs of babies at every age and stage in diverse areas of the world. As we’ve learned, we’ve also CONTINUOUSLY worked on improving our products to better meet these unique needs.
Our new and improved products are now even gentler for baby & parent. They are made with gentle carefully selected ingredients all of which have a purpose, and are designed to be 100% gentle for baby’s delicate skin. They are mild and gentle; free of parabens, phthalates, sulphates, soaps, & dyes.*
Among global skin care companies, Johnson & Johnson have helped advance 90% of all publications and peer-reviewed scientific literature on baby’s skin. Our pioneering baby care research and rigorous clinical standards shaped our understanding of what’s Best for Baby™ around the globe to create our gentlest products. In recent years, Johnson & Johnson supported research studies on infant skin have included over 2500 babies worldwide. We’re also gentler on the world. We have prioritised the use of ingredients that are responsibly souced and which are not harmful to aquatic life and ecosystems—while reducing use of plastic, greenhouse gas emissions & energy.
The JOHNSON'S® brand is committed to working with established groups and organisations who also strive to improve child health and development. The JOHNSON’S® brand is an alliance partner with the Royal College of Midwives (RCM) and works closely with the Community Practitioners and Health Visitors Association (CPHVA). Seminars and stands are held at several leading conferences throughout the year to enable constant interaction and engagement with healthcare professionals ensuring we can develop resources and research that are relevant to support everyday practice.
* excluding baby soap