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Bath time Rituals for Sensory Enrichment  - JOHNSON’S® BABY

About JOHNSON’S®

For 125 years, the JOHNSON’S® brand has been COMMITTED to improving the lives of parents and babies. As part of one of the world’s top healthcare companies, we partner with global health authorities, doctors, midwives, health visitors and leading baby experts to understand the unique needs of babies at every age and stage in diverse areas of the world. As we’ve learned, we’ve also CONTINUOUSLY worked on improving our products to better meet these unique needs.

Our products are made with gentle carefully selected ingredients all of which have a purpose, and are designed to be 100% gentle for baby’s delicate skin. They are mild and gentle; free of parabens, phthalates, sulphates, soaps, & dyes.*

Among global skin care companies, Kenvue have helped advance 90% of all publications and peer-reviewed scientific literature on baby’s skin. Our pioneering baby care research and rigorous clinical standards shaped our understanding of what’s Best for Baby™ around the globe to create our gentlest products. In recent years, Kenvue supported research studies on infant skin have included over 2500 babies worldwide. We’re also gentler on the world. We have prioritised the use of ingredients that are responsibly sourced and which are not harmful to aquatic life and ecosystems—while reducing use of plastic, greenhouse gas emissions & energy.

The JOHNSON'S® brand is committed to working with established groups and organisations who also strive to improve child health and development. Seminars and stands are held at several leading conferences throughout the year to enable constant interaction and engagement with healthcare professionals ensuring we can develop resources and research that are relevant to support everyday practice.

* excluding baby soap

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Last Updated: 31 March 2025

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