JOHNSON’S®, the #1 baby skin care brand in the UK1 has been pioneering the science in baby skin care for more than 125 years. Over the past 5 years Johnson & Johnson has helped advance 90% of all publications and peer-reviewed scientific literature on baby’s skin globally. This research is responsible for breakthrough discoveries that help us to create specialised products designed to be gentle on babies’ skin and eyes. All of our products are:
- MILD because we are committed to the careful selection and sourcing of ingredients proven to be appropriate for baby skin
- GENTLE because our formulas are rigorously developed and tested to avoid irritation of baby skin
- EFFECTIVE because our products are designed to respect the skin barrier, respect the delicate scalp and to help support healthy skin development
1 Based on MAT % Market share data in the Baby Category- September 2015 – September 2016
The JOHNSON’S® brand is committed to working with established groups and organisations who also strive to improve child health and development. The JOHNSON’S® brand is an alliance partner with the Royal College of Midwives (RCM) and works closely with the Community Practitioners and Health Visitors Association (CPHVA). Seminars and stands are held at several leading conferences throughout the year to enable constant interaction and engagement with healthcare professionals ensuring we can develop resources and research that are relevant to support everyday practice.