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From the moment a baby is born, what a baby feels, sees, hears and smells can impact their development.1

In fact, there is a strong body of existing and emerging research suggesting that Multisensory Stimulation – the concurrent stimulation of tactile, olfactory, auditory and/or visual stimuli – benefits the social, emotional, cognitive, and physical development of babies especially during their first 3 years of life.

MULTISENSORY STIMULATION has a profound impact in the first years of life and plays an important role in HAPPY, HEALTHY BABY DEVELOPMENT

Multisensory experience is central to the World Health Organization recommendations for early care and healthy baby development.2 That’s why ordinary moments, such as bathtime and massage, can become extraordinary opportunities to strengthen the parent-child bond and stimulate baby’s growth and development in amazing ways.

Like you, we understand the importance of these moments. JOHNSON’S® brand, partnering together with baby care experts, is excited to be bringing the power of Science of the SensesTM to the forefront of happy, healthy baby development.

Years of studies and research have proven the long term benefits of multisensory experience, and there is significant opportunity to translate this evidence into practice. As Healthcare Professionals you can put evidence-based knowledge into practice and encourage parents to stimulate multiple senses during everyday rituals, such as bathtime. Please take a moment to view an interview with Charles Spence, professor of Experimental Psychology at Oxford University, regarding the Importance of Multisensory Stimulation for Healthy Baby Development.

Prof. Charles Spence explains the importance of multisensory stimulation for baby development

How skin-to-skin contact during birth saved a baby’s life

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