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Feeding Your Baby

Whether you breast feed or use formula, feeding time is a great time to bond with your baby. Learn more about your options below and talk with your midwife or health visitor if you have any questions or concerns about feeding your baby.

Many healthcare professionals agree that nothing is better for babies than breast milk. Nutritionally speaking, it's tailor-made for your child. It has all the vitamins and minerals that babies need, it can be easier to digest than formula and it's less likely to cause allergic reactions. Breastfeeding lets a mother pass on antibodies from her own immune system through her breast milk, to boost her baby's defence against infections. And it naturally adapts to your baby's changing needs over weeks and months.

Other Ways to Nourish

Of course, sometimes mothers cannot breastfeed, due to medical problems or other special circumstances. Discuss with your midwife or health visitor how best to feed your baby. Also, invite your partner to participate — feeding time is a great opportunity for your baby and partner to feel close.

Independently proven safe for newborn skin

When it comes to cleansing your newborn, be it at bathtime or nappy change, there are lots of conflicting opinions. Now, thanks to 500 mums and their babies who took part in the biggest ever independent clinical trial on newborn skin, you can feel confident in making a choice that's right for you and your little one.


Nappy Change

Learn how to change your baby’s nappy.


JOHNSON'S® Pioneering Safety and Science in Baby Care

We are committed to working with Parents, Healthcare Professionals and Scientists to ensure our baby products continue to deliver high standards of safety and care.

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