JOHNSON’S® Baby Expertise

We love babies. And we understand that babies’ skin is so delicate and so different to adult skin, it needs mild & gentle care. That’s why we have developed our clinically proven mild range of skincare products especially for babies, helping you to take the best care of your baby’s skin.

We take safety very seriously, which is why each and every product undergoes rigorous testing for gentleness. This is symbolised by the NO MORE TEARS® and CLINICALLY PROVEN MILDNESS® certifications. Here you will find further detail to explain the science and testing behind JOHNSON’S® Baby products – trusted by mums for over 100 years.


Safety is our number one priority and we want parents to have full peace of mind. Our products are specially formulated to meet the special needs of babies’ skin and thoroughly assessed to make sure they’re safe, mild and gentle for use on babies

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Is Talcum Powder Safe?

Baby powder made from cosmetic talc is one of JOHNSON’S® oldest products and a longtime part of everyday baby care. Extensive research shows the safe use of the talc in our JOHNSON’S® baby powder. Here you will find further detail to explain the science and safety behind JOHNSON’S® baby powder.

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NO MORE TEARS® - kind to eyes

No more tears

More than 50 years ago, we developed a new set of safety standards to mark the quality and gentleness of our JOHNSON'S® Baby mild-cleansing...

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CLINICALLY PROVEN MILDNESS® - mild & gentle on skin


The JOHNSON'S® Baby brand pioneered research into the unique nature of infant skin—research that provides the foundation for product development...

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PROVEN BEDTIME ROUTINE – for better sleep

Tried and tested by real mums and their babies. JOHNSON'S® Baby has been pursuing the highest standards of baby skincare for over 100...

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