Bathtime can be So Much More™


While some believe a bath is just a time to clean your baby, the JOHNSON’S® brand believes that bathtime is a time for more. It is a time for more bonding, more learning, and more sensory stimulation, which means engaging your baby’s senses through sight, touch, sound, and smell. Bathtime, both cleansing and massage, can offer a multi-sensory playground where parents and babies have the opportunity to not only bond but also discover, together.

  • Playing with bubbles can help your baby develop hand-eye coordination and discover that objects exist even when they can’t be seen
  • Playing music and singing songs during bathtime can stimulate parts of the brain responsible for memory, while playing certain types of music can stimulate parts of the brain responsible for visual imagery.
  • Talking back and forth to your baby during bathtime can help with language development. Studies show infants who are spoken with more have larger vocabularies by 24 months of age. Bathtime is a perfect time to talk back and forth with your baby!
  • Even splashing in the water during bathtime can be a discovery experience! It can help teach your baby about cause-and-effect.
  • Studies have shown that babies bathed with a fragranced bath product (compared to those who were not) displayed 30% more engagement cues with their parent after bath.
  • Routine massage before or after bathtime is a perfect opportunity for skin-to-skin touch. Routine massage has been shown to improve a baby’s sleep quality, and quantity as part of a bedtime routine. Massage is a perfect time for you to introduce words like head, shoulder, knees and toes!