Sensorial Experiences

Sensorial Experiences Enhance Those Moments That Nurture Healthy Baby Development

The JOHNSON’S® brand believes that every baby deserves more. More opportunities for skin-to-skin touch. More bonding time. More sensory stimulation. More healthy development.

Research has revealed that routine touch and massage by a parent or loving caregiver is critical to a baby’s growth and development, communication and learning. JOHNSON’S® is at the forefront, highlighting the importance of enhanced daily care rituals that help your loving touch gently stimulate your baby’s senses and nurture his developing mind. We are paving the way by advancing research that reveals the importance of multi-sensorial experiences that can lead to happy, healthy baby development. 


Studies have shown that routine touch and massage can lead to improved physiological, cognitive, emotional and social development. Specifically, routine baby massage has been shown to improve mental development and increase alertness and attentiveness. Your baby’s first emotional bonds are built from physical contact, and these serve as the foundation for emotional and intellectual development later in life. We believe this to be truly special.

Watch our How to do: Touch video for tips on how best to massage your baby.


johnsons_so_much_more_smellYour baby is able to smell before he’s even born – about 28 weeks into pregnancy! Enjoyable and familiar scents have been proven to improve mood, calmness and alertness, and the scent of a mother can help reduce crying. Additionally, scent is important from day 1 because newborns use the sense of smell to familiarise themselves more than any other sense.


Next: Your Guide to the First 10 Days