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JOHNSON’S® 3-Step Routine

JOHNSON’S® 3-Step RoutineThe unique 3-step routine from JOHNSON’S® is the first and only bedtime routine clinically proven* to help babies and toddlers sleep better in just one week.

*Routine consists of bath, massage and quiet time. Tested on babies 7months+. 1 week+ use.

The Science Behind JOHNSON’S® Proven 3-Step Routine

With over a decade of scientific partnerships with behaviour and sleep experts such as Dr. Jodi Mindell, a clinical psychologist specialising in paediatric sleep medicine, we know just how important a good night’s sleep is to the overall health, cognitive ability and the mood of your little one—as well as the happiness of the whole family.Our JOHNSON’S® 3-Step Routine incorporates bathtime and massage, two key rituals that help engage your baby’s sense of smell and touch while strengthening your bond and preparing baby for a good night’s sleep.

Try it for 7 nights and see what a difference it could make for your baby and you.

Step 1  - Warm Bath - JOHNSON’S® BABY

Step 1 – Warm Bath

Step 2 - Baby Massage - JOHNSON’S® BABY

Step 2 – Baby Massage

Step 3 - Quiet Time - JOHNSON’S® BABY

Step 3 – Quiet Time

Bathtime is the perfect way to start your baby’s pre-bed routine. Use a wash with an enjoyable and familiar scent, such as JOHNSON’S® Bedtime Bath, to help you soothe your baby before bed.

Along with engaging your baby’s sense of smell, bathtime encourages skin-to-skin contact, which can lead to improved physiological, cognitive, emotional and social development.

Discover more tips for bathing your baby

A soothing massage is a wonderful way to make your baby feel secure, loved and ready for sleep. Use a lotion with a relaxing scent like JOHNSON’S® Bedtime Lotion.

Research has shown that routine touch and massage improves sleep quality and quantity when part of a before-bed routine.

Massage can also help you recognise and respond to your baby's body language and it's a great way to make your little one feel safe and secure. In fact, research has shown that along with better sleep, there are many other significant health benefits to baby massage, including bonding with your baby.

More benefits of baby massage

After giving your baby a warm bath and a relaxing massage, it's time to send your baby off to sleep with a little quiet time together.

Close contact between you and your little one helps calm your baby’s breathing, relaxing your baby for bed—a great reason for a post-bath cuddle.

Make sure you keep the atmosphere calm and cosy. If you choose to feed at this time, be sure not to feed your baby to sleep. Feeding could become something your baby expects, making it hard to change later. Instead, you can help your baby wind down further by reading or singing softly.

It's best to avoid active play at this time, so your baby goes to bed sleepy but still awake. This will help baby learn how to self-soothe and get back to sleep on their own if they wake up during the night.

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JOHNSON'S®Pioneering Safety and Science in Baby Care

We are committed to working with Parents, Healthcare Professionals and Scientists to ensure our baby products continue to deliver high standards of safety and care.

Find out more on JOHNSON’S®safety and ingredients

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Last Updated: 31 March 2025

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