Our Clinically Proven Mildness formula is specially designed for baby’s delicate skin.
Clinically proven suitable for newborn skin
Leaves skin comfortable and dry
Blended with real cotton
Your infant’s skin is up to 30% thinner than yours, so it needs ultra gentle and delicate care. The Cottontouch™ powder is blended with real cotton and is specially designed for newborn babies' delicate, sensitive skin. This powder absorbs two times more moisture to protect baby’s delicate skin from day one†.
We only choose high quality ingredients that are gentle for baby. That’s why we’ve rejected over 400 ingredients that don't meet our Best for Baby™ Standards.