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Johnson & Johnson Ltd has been an Alliance Partner with the Royal College of Midwives (RCM)* for 14 years, and is proud to support midwives in their work to care for mothers and newborn babies. Together, JOHNSON’S® and the RCM have developed information to help pregnant women and new families. 

As a result of this Alliance Partnership, certain JOHNSON’S® products now have a ‘Supported by RCM’ logo on pack. The RCM believes that the research and science behind the JOHNSON’S® products which have the RCM logo is strong and evidence-based, although the RCM does not endorse any specific products or brands.

Research on these products includes independent clinical trials. JOHNSON’S® TOP-TO-TOE® Baby Bath and JOHNSON’S® Extra Sensitive Baby Wipes were tested in independent clinical trials carried out by midwives, and were shown to be just as safe as using water alone on newborn skin. As well as this, JOHNSON’S® baby skincare products have been specifically formulated for baby’s delicate skin, and robustly tested to ensure they are mild, gentle and effective. As a result, the RCM has chosen to support specific JOHNSON’S® products so parents can feel confident in choosing to use JOHNSON’S® products for their baby, if they choose to do so.

*Johnson & Johnson Ltd provides funding to support the RCM Alliance Programme

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Our first priority is helping you do what’s best for your baby. If you have a question you don’t see answered here, don’t hesitate to contact us for more information.

Pioneering Safety and Science in Baby Care

Learn about the rigorous testing, expertise and care which goes into each and every JOHNSON’S® baby product. JOHNSON'S® pioneering safety and science in baby care for over 125 years, now and forever.

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