Clinically Proven to be as mild as water
Only JOHNSON’S® has products clinically proven to be as mild as water from the very first day*
JOHNSON’S® TOP-TO-TOE® baby bath & Extra Sensitive wipes are independently proven to be as safe & gentle as cotton wool and water for cleansing newborn skin.
Bathtime is the perfect opportunity to stimulate your little one’s mind, helping them learn and develop whilst splish-splashing in the water. In the tub you’ll be engaging your baby’s senses through sight, touch, sound, and smell – helping them explore the world, and giving you both a chance to bond. JOHNSON’S® TOP-TO-TOE® baby bath gently cleanses newborn skin and hair and can be used from the first bath. To help you learn how to bathe your newborn baby use our helpful guide.
For nappy changes and when you need a quick cleanse, JOHNSON’S® Extra Sensitive Baby Wipes are perfect to use all over newborn babies skin, including bottoms, hands, and delicate chubby little cheeks.
An expert team at the University of Manchester set out to put the safety of two JOHNSON'S® Baby cleansing products to the ultimate test by comparing their effects on healthy newborn skin, to water alone (bathing) and water and cotton wool (nappy changing). The two largest randomised clinical trials on newborn cleansing (the gold standard in scientific research) ever held, involved a total of 587 newborns and their mums.
The trials took place at mums' homes, so that the products could be tested in the location where they are actually used. Midwives gently took some simple, but key measurements:
- The amount of water lost through baby's skin
- The hydration of baby's skin
- The overall health of baby's skin
JOHNSON'S® TOP-TO-TOE® Baby Bath trial
JOHNSON'S® TOP-TO-TOE® Baby Bath was proven to maintain the skin barrier as well as water alone.
JOHNSON'S® Extra Sensitive Baby Wipes trial
JOHNSON'S® Extra Sensitive Baby Wipes matched water and cotton wool in keeping newborn skin hydrated. Mums also reported significantly less nappy rash when using the wipes compared with using water.
So what does this mean?
These findings are crucial in supporting the decisions that many mums are already making - JOHNSON'S® TOP-TO-TOE® Baby Bath and JOHNSON'S® Extra Sensitive Baby Wipes are a gentle and suitable alternative to water for cleansing newborns , right from the very first day.
*Based on published data. Applies to JOHNSON’S® TOP-TO-TOE® baby bath and Extra Sensitive Wipes.
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Our first priority is helping you do what’s best for your baby. If you have a question you don’t see answered here, don’t hesitate to contact us for more information.
Pioneering Safety and Science in Baby Care
Learn about the rigorous testing, expertise and care which goes into each and every JOHNSON’S® baby product. JOHNSON'S® pioneering safety and science in baby care for over 125 years, now and forever.