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“If these products are proven to be equivalent or at least as effective as water alone, what is the benefit of using a product vs. just water and cotton wool?”

  • Water alone is not an effective cleanser, and may actually be a mild irritant, especially in hard water areas1–3
  • In addition to offering effective cleansing, the JOHNSON’S® Extra Sensitive Baby Wipes also offer mothers a convenience benefit

“NICE Guidelines advise HCPs to recommend only water and cotton wool on newborn skin. Do you agree with this?”

  • Johnson & Johnson believes it is important to advocate evidence-based cleansing regimens adapted to newborn needs. The findings of these RCTs should provide parents with confidence when using the tested JOHNSON’S® products as a proven safe alternative to water
  • This evidence should be made available to parents through healthcare professionals so they can make an informed choice

“What was the relationship between Johnson & Johnson and the University of Manchester regarding these trials?”

  • Johnson & Johnson provided funding for the clinical trials, however they were independently designed and executed by a multidisciplinary group of experts
  • The study was monitored by an independent Data Monitoring Committee formed by experts external to the University of Manchester
  • The clinical team was free to publish the trial results regardless of the outcome
  • Therefore, the study was completely independent of Johnson & Johnson

References

1) Gelmetti, C. Skin cleansing in children. JEADV 2001;15(Suppl 1):12–15.

2) Walters, R. M., Fevola, M. J., LiBrizzi, J. J., Martin, K. Designing cleansers for the unique needs of baby skin. Cosmetics & Toiletries 2008;123:53–60.

3) Blume-Peytavi, U., Cork, M. J., Faerhemann, J., et al. Bathing and cleansing in newborns from day 1 to the first year of life: recommendations from a European round table meeting. J Eur Acad Dermatol Venereol 2009;23(7):751–9.

Click to access the trial publications

Contact us

Please email us at jbhcpcontact@its.jnj.com if you have any questions.

Your query will be dealt with by our expert on the JOHNSON'S® range of products who is a qualified (and former) midwife

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