Protect the Protector
For all that it does to protect, your infant's skin needs its own protection. New learnings from fundamental research on infant skin show that infant skin absorbs and loses moisture at a faster rate than more mature skin. In a recent clinical study, 90 percent of mothers thought their infant's skin was not dry, when in fact 60 percent of their infants had signs of dry skin! It's a good idea to protect your infant's skin and keep it healthy, soft and supple by applying a moisturiser frequently, especially after a bath or nappy change.
