JOHNSON’S® Baby and TerraCycle® - Working together to Wipe Out Waste™!
Since March 2011 the team at JOHNSON’S® Baby have been working with TerraCycle® and have launched the JOHNSON’S® Baby Wipe Out Waste™ initiative. The purpose is to eliminate the idea of waste and TerraCycle® has helped us by creating a national recycling brigade for previously non-recyclable packaging.
The JOHNSON’S® Baby Wipe Out Waste™ scheme marked the first baby wipes packaging scheme in the UK and Ireland - helping mums and dads to stop throwing away and start collecting their empty wipes packs, saving them from landfill. They will then get upcycled or recycled into new eco-responsible products like bibs and benches. To find out what ‘upcycling is click next’.
