Our World

Partnership with Busy Bees

Busy Bees help to Wipe Out Waste™ with the team at JOHNSON’S® Baby

Busy Bees is the UK's largest child care provider with over 100 nurseries across the UK. In August 2011 they signed up to the JOHNSON’S® Baby Wipe Out Waste™ initiative to encourage mums and dads to collect empty baby wipes packs and save them from going in to landfill.

We know that many mums and dads put their empty wipes packs into their recycling bin in good faith, but then what happens to them? While the packaging is recyclable, the infrastructure isn't available through local councils in the UK and Ireland to recycle the specific type of plastic used. That's why the makers of JOHNSON’S® Baby has launched the Wipe Out Waste™ scheme – to provide a better option for mum, dad and the environment.

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