Baby skincare FAQ’s

Common infant skincare questions and evidence-based responses:

Infant skin care questionEvidence-based response
A mild soap is appropriate to cleanse?All soaps (except moisturising cleansing bars) can raise skin pH significantly and adversely affect the skin barrier1
All wash products are bad?Certain pH balanced liquid cleansers have been clinically proven to be as safe as water2
Baby wipes are harsh for infant skin?Certain alcohol-free, unperfumed baby wipes have been clinically proven as safe as water3
Preservative-free is good?Preservatives prevent bacterial and fungal growth and ensure product stability



1) Cork MJ, Danby SG, Vasilopoulos Y et al. Epidermal barrier dysfunction in atopic dermatitis. J Invest Dermatology 2009;129:1892–1908.

2) Lavender T, Bedwell C, Roberts SA, et al. Randomized, controlled trial evaluating a baby wash product on skin barrier function in healthy, term neonates. J Obstet Gynecol Neonatal Nurs 2013;42(2):203–14

3) Lavender T, Furber C, Campbell M, et al. Effect on skin hydration of using baby wipes to clean the napkin area of newborn babies: assessor-blinded randomised controlled equivalence trial. BMC Pediatrics 2012;12: 59.