A bit of background

As the makers of JOHNSON'S® Baby, we have a deep understanding of newborn skin, and how it's significantly different to adult skin. We know that it's important to develop products which are clinically proven mild and gentle to provide the best care for your baby's delicate skin.

We are also aware that there's a lot of conflicting advice about what is best to use when cleansing newborn skin, but very little evidence to support it. This is why we provided two of our products for testing in the biggest independent randomised clinical trial ever held on newborn cleansing, to find the proof to reassure mums who instinctively want to use a gentle wipe to clean baby's bottom, or a gentle cleanser at bathtime.