Based on content from the baby care experts at JOHNSON’S® and Johnson & Johnson's Baby Care Basics: The Essential Guide for New Parents.
Keeping your baby's skin clean is essential to good health, and cleansing your baby is also a wonderful bonding experience. Most midwives & health visitors recommend bathing newborns two or three times per week, increasing the frequency as your baby gets older. Even though you may not give your baby a bath every day, top & tailing is an alternative many mums choose for very young babies, especially in the mornings. During the day you need to make sure that the nappy area is kept clean at every nappy change, and that his face, skin folds under the chin, and hands are cleaned after every feeding.
