More than 50 years ago, we developed a new set of safety standards to mark the quality and gentleness of our JOHNSON'S® Baby mild-cleansing soap-free Shampoo.
Mums both then and now could trust this wouldn't sting their baby's eyes. Ever since, JOHNSON'S® Baby NO MORE TEARS® has meant products that are pure, mild and gentle to use for your baby's delicate skin. This has allowed generations of mums, dads and babies to relax and bond, whilst delighting in more bathtime fun.
Ours are the only baby care products that carry the valuable NO MORE TEARS® mark, so we'd like to share with you some of the science, research and testing that goes into making them. Along the way, we hope you'll learn something new about us and a little something else about a certain special someone.
At Johnson & Johnson we set ourselves the strictest guidelines.
We do this because we have helped care for hundreds of millions of babies and understand that choosing the right product for your baby's delicate skin is very important to you.
All our NO MORE TEARS® products are tested thoroughly and have to pass four stages before we allow them to be used on your little one.
If they pass all of these sequential stages, only then will the product be granted a NO MORE TEARS® stamp of approval.
No other baby care brand carries the NO MORE TEARS® mark.
At Johnson & Johnson, we're very conscious of the potential problems caused if harsh, soapy products get in your baby's eyes.
Nothing should come between you and your baby enjoying bath-time, that's why we make it our responsibility to know as much as possible about your baby's precious eyes.
The more we have learnt after generations of baby care, the better our products; which means less worry and more fun for the two of you.
We have tested competitive baby cleansing products using the same criteria as all of the JOHNSON'S® Baby NO MORE TEARS® products. Most of these competitors claimed their products were: "Mild to the Eyes", "Do Not Irritate the Eyes" and in certain cases "Suitable for Newborns".
Most of these leading competitive products did not meet our NO MORE TEARS® criteria, therefore they didn't comply with JOHNSON'S® Baby eye mildness standard.
It just goes to show that NO MORE TEARS® is much more than just words on a bottle.
Science is a work-in-progress, no one can know it all. With each day comes the opportunity to learn something new and our scientists are always on the lookout for ways to improve and develop the safety of our products. If there's something new to learn, our scientists will find it and you and your baby will be the first to benefit.
Touch is your baby's very first language. To enhance that special communication with your baby, it's important to maintain healthy and hydrated skin. For that reason, the JOHNSON'S® Baby brand pioneered research into the unique nature of infant skin—research that provides the foundation for product development.
This research showed us that baby skin is much thinner than adults' and is therefore more vulnerable to irritants1,2. To help protect your baby's unique skin, we have specially developed a range of moisturising and protective products, such as JOHNSON’S® Baby Lotion and JOHNSON’S® Baby 3in1 Nappy Care Cream, which all carry the CLINICALLY PROVEN MILDNESS® stamp of approval – letting mums and healthcare professionals know that they can trust these products for baby’s delicate skin.
The JOHNSON'S® Baby brand has been pursuing the highest standards of baby skincare for over 100 years. So naturally we wanted to test the effects of our 3-step night-time routine before launching it to mums.Researchers at Johnson & Johnson® partnered with leading paediatric sleep expert Dr Jodi A Mindell PhD, to design a 3-week trial to study the effects of the 3-step routine on babies' sleep*.
58 mums and their babies took part in the initial trial.
In the first week, mums were asked to record their baby's sleeping behaviour - how long it took for their child to go to sleep, how long they slept for and how often they awoke during the night.
In the second week, the 3-step routine of Bath, Massage and Quiet Time was introduced, using JOHNSON's® Baby Bedtime Bath and Lotion with NaturalCalm– aromas. This continued into the third week, with mums asked to note any improvements to their babies' sleeping - and their own mood.
After the first 7 days of the 3-step routine, mums noted a marked improvement in the time it took for their babies to fall asleep, how long they slept and how often they woke up during the night.
These results continued to improve in the third week of the initial trial.
Extended clinical study on 405 mothers and their infant or toddler published in:
Mindell, J, Telofski L, Wiegland B et al. A Nightly Bedtime Routine: Impact on Sleep in Young Children and Maternal Mood. 2009, SLEEP, 32(5):599-606
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JOHNSON’S® Baby TOP-TO-TOE® Bath & Extra Sensitive Wipes have been independently proven as safe to use as water alone, right from the very first day